Hydrogen
Energy
Association

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Hydrogen
Energy
Association

Voice of UK Hydrogen Sector

We bring together representatives from the entire hydrogen value chain, collaborating in our goal to make the UK the best place for hydrogen.

The HEA uses the collective voices of our membership to advocate strongly for a positive social, political and economic environment for the development of hydrogen and its applications in the UK.

We develop channels of communication and forms links between members and with Government, the wider private sector, the European Union, other industry associations and other international organisations to facilitate the promotion of our members and the industry worldwide.

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Our Team

Celia Greaves

CEO

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Matthew McNairney

Lead Policy Analyst 

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Olivia Nono

Events & Marketing Coordinator

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Amanda Lyne

Chair 

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Neil Filkin

Deputy Chair

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Ross Fairley

Deputy Chair

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Lauren Gardner

Head of Communications

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Ellen Widdup

Director of Communications

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Clare O’Keefe

Head of Content

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Michillay Brown

Executive Team Member

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Rob Butler

Executive Team Member

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Jake Martin

Executive Team Member

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Andy Walker

Executive Team Member

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Adam Withers

Executive Team Member

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Jon Duffy

Executive Team Member

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Tom Chicken

Executive Team Member

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Mícheál O’Broin

Executive Team Member

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Manish Patel

Executive Team Member

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Keith Croysdale

Executive Team Member

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Matthias Wellers

Matthias Wellers

Executive Team Member

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Lee Juby

Executive Team Member

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Elizabeth Skerritt

Elizabeth Skerritt

Executive Team Member

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Charles Purkess

Executive Team Member

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Our Vision & Mission

  • To support the UK to become number one for hydrogen in the world.
  • To be the number one choice for government to engage with the hydrogen sector.
  • To be the number one choice for businesses looking to work in – or engage with – the wider hydrogen economy.
  • To represent the entire hydrogen value chain to facilitate deployments from conception to completion.

Our Values

The HEA operates by the following guiding principles:

Integrity & Inclusivity

Expertise & Experience

Ambition & Approachability

Our Affiliations

We are a member of:

Global Hydrogen Industrial Associations Alliance

Hydrogen Europe

We have MOUs with:

Australian Hydrogen Council

Canadian Hydrogen and Fuel Cell Association

Hydrogen and Fuel Cell Association of Singapore

We have a strategic cooperation agreement with

China Z-Park Hydrogen and Fuel Cell Industry Alliance (ZHFCA)

Hydrogen
Energy
Association

Formerly UK Hydrogen and Fuel Cell Association.

We are the voice of UK hydrogen sector, bringing together representatives from the entire value chain to make the UK the best place for hydrogen.

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Celia Greaves

CEO of the HEA

Celia Greaves is founder and CEO of the HEA.  She has lead the Association and its predecessor for more than 15 years, and has been instrumental in its growth to be the leading pan-UK hydrogen grouping. Other hydrogen work has included managing hydrogen activities within the UK Knowledge Transfer Network for more than five years and contributing to a number of reports for the US Electric Power Research Institute.  Celia’s earlier career included roles with the Centre for Exploitation of Science and Technology and Mott MacDonald. Celia has an MBA, an MSc in Environmental Technology and a BSc in Geophysics. 

Matthew McNairney

Lead Policy Analyst at the HEA

Matthew is the Lead Analyst at the HEA. Over the past year, he has played a key role supporting policy development, coordinating the HEA working groups, and facilitating government interaction. Matthew holds a degree in International Business management from Robert Gordon University, where his dissertation looked at the viability of UK hydrogen developments.

Olivia Nono

Events and Marketing Coordinator at the HEA

Olivia Nono is our Events and Marketing coordinator in charge of the planning and marketing of the HEA annual conference, automisation of our marketing and operations and member success. She has worked in a range of start-ups across the Net Zero value chain, including a smart mobility tech start-up and a sustainable development goals skills accelerator for university students. Due to the agile nature of start-ups, Olivia has gained a versatile profile working in marketing, customer success, partnership, bid writing and product research teams. Olivia is a Politics and Spanish graduate from the University of Bristol.

Amanda Lyne

Chair of the HEA

Amanda has nearly 20 years’ experience in the hydrogen industry, having previously founded fuel cell company ACAL Energy and through her consultancy business Burgundy Gold Ltd, is a specialist in the commercialisation of clean tech. She founded ULEMCo in 2014 to commercialise globally unique UK capability in hydrogen technology to convert commercial vehicles (from LGV to HGV and specialist utility vehicles like refuse trucks, gritter and sweepers) to run on hydrogen, either using the company’s technology for hydrogen dual fuel or applying their know-how and experience to developing zero emission engine vehicles and hydrogen fuel cell integration. She is also currently a Chair of the HEA, and is a member of the Liverpool City Region’s Clean Growth board. 

There’s nearly 500,000 heavy duty trucks on the road in the UK; all of them need to be decarbonised by 2050! Battery electric technology is just not practical for most of these vehicles, whereas hydrogen with its fast refuelling and better energy density is by far a better option; this accepted then we need the refuelling infrastructure for hydrogen dual fuel, now, and other h2 technologies as they are available at scale in the next five to seven years. Using a significant proportion of the 10GW of green hydrogen in the H2 strategy to kick-start this transition is a “no-brainer” and if policy could be targeted to create a positive incentive for fleetwide conversion, then we would enable 15-20,000 to get on their road to zero before 2030 and start saving many thousands of tonnes of CO2, now.

Neil Filkin

Deputy Chair of the HEA

Neil is Technical Director at Conrad Energy, and also proud to serve as one of the elected Deputy Chairs of the HEA. Conrad Energy provides energy and net zero solutions, and is developing a number of electrolytic hydrogen production projects, located at the point of use for the hydrogen. Neil has 25 years’ experience successfully delivering change and innovation into operational environments across energy, engineering and manufacturing sectors. Formerly the Operations Director of Viridis Power, he has also worked for Infinis, Rolls-Royce Fuel Cell Systems and Philips. Neil holds a PhD from Cambridge University and is a Fellow of the Royal Society of Chemistry.

Ross Fairley

Deputy Chair of the HEA

Ross is Head of Burges Salmon’s Renewable Energy Team and has been working on energy projects for more than 30 years, across all types of renewable energy technologies. Ross specialises in the areas of law surrounding energy projects including environmental permitting, commercial contracts and regulatory enforcement, having had a keen interest in hydrogen for a number of years.  He has the good fortune to have worked on – and be working on – some of the most exciting new projects coming forward and is keen for the industry to flourish to help meet the UK’s Net Zero target.  

Within the firm, Ross chairs their Net Zero Services for clients.

Lauren Gardner

Head of Communications at the HEA

Lauren worked as a journalist for a decade before moving into PR and has won a succession of industry awards.

As Head of PR at Satsuma, she oversees strategies to align campaigns with specific objectives, and her work involves a large amount of operational management from planning projects to coordinating various teams, and from managing budgets to nurturing client relationships.

Her work with the HEA includes securing industry and mainstream media coverage, overseeing publications including the HEA newsletter and conference coverage, and supporting with communication with the Government and lobbying events.

Ellen Widdup

Director of Communications at the HEA

Ellen was a national newspaper journalist for more than a decade, working as a reporter and news editor for the Evening Standard and The Daily Mail, she then wrote regularly for The Telegraph, The Times, The Sun, The Express, The Mirror and The Guardian and penned an award-winning column for the East Anglian Daily Times for more than five years.

As MD of PR company Satsuma, her expertise lies in brand positioning statements, tone of voice and style guideline documents and internal communications strategies, as well as developing and leading award-winning PR, marketing and social media campaigns.

Clare O’Keefe

Head of Content at the HEA

Clare’s background is in regional journalism, and then media relations, where she built relationships with a wide range of journalists, led media training and managed crisis communications.

As Head of Content at Satsuma, her expertise lies in understanding complex issues and making them relatable to a wider audience, telling the stories behind the facts and figures. Her work with the HEA involves delivering engaging content across all communications channels and managing standards and best practice to ensure consistent quality and tone of voice.

Michillay Brown

Member of the HEA’s Executive Team

With experience in Sustainable Development, International Relations and Fourth Industrial Revolution Technologies, Michillay has spent her career focusing on sustainability, external stakeholder management, international relations, the ethical value chain and transformational technologies.  

Michillay currently works in Anglo American Global Mining & Metals company, appointed to lead Corporate & Sustainability Relations activities with regard to Anglo American’s role in the global hydrogen economy. Prior to her role within the Hydrogen space, Michillay formed part of the core leadership team that developed Tracr; the De Beers Group traceability platform that uses blockchain and other technologies to connect the entire diamond industry value chain. 

Rob Butler

Member of the HEA’s Executive Team

Rob is a partner at Baker Botts in the Global Projects practice and is the co-chair of the firm’s LNG, hydrogen and CCUS practice group.

Rob advises clients on a wide range of projects and transactions in the energy and infrastructure sectors, with a particular focus on the upstream and midstream oil and gas sectors, LNG and LNG shipping matters.

Jake Martin

Member of the HEA’s Executive Team

Jake Martin joined Haskel of Ingersoll Rand’s group in early 2022 and is responsible for International Hydrogen Business Development and strategic growth across the EMEAI regions. As a qualified engineer and hydrogen refuelling subject matter expert, he brings a wealth of knowledge from both a commercial and technical perspective working with customers from various industries including the MOD, Aerospace having worked for Boeing, Nuclear, Oil & Gas and most importantly the hydrogen sector.

Jake has considerable experience in strategic business growth and with a techno commercial approach, supports the client in providing a turn-key solution. Before joining Haskel, Jake was with Chesterfield Cylinders spearheading their hydrogen growth strategy from the ground up and achieving successes which included a five year framework agreement with Shell Hydrogen – this included standardisation efforts to reduce overall cost and offer peak TCO gains for the end user working with all major HRS providers within Europe.

Jake also successfully supported major fundraising activity through the developing hydrogen story (AIM [PRES]) helping achieve inward investment specifically targeting green energy via gas containment of high-pressure Hydrogen for grid use and localised electrolysis use on refuelling stations – working directly with the shareholders and the board to raise the Hydrogen profile of the business.

Jake’s key role is predominantly in building key strategic alliances with major blue-chip companies across the sector, securing foundational agreements which further bolster the benefits of implementing standardisation.

Andy Walker

Member of the HEA’s Executive Team

Andy is Johnson Matthey’s Technology Market Insights Director; within this role he analyses and assesses the regulatory, market and technology drivers for the clean energy transition.  As part of this, he looks at the implications of the transition across the transport, chemical, industrial, heating and power sectors, including the way it will drive the use of clean hydrogen as a key enabler. 

One of his main focuses is the evolution of the automotive powertrain towards electrification, covering the future roles of internal combustion engines and battery and fuel cell electric vehicles. 

Andy is the author/co-author of over 80 publications, and in 2011 he was elected SAE Fellow.

Adam Withers

Member of the HEA’s Executive Team

Adam is the Senior Business Development Manager for emerging technologies at BSR Energy, the UK development arm of BSR Group Holdings. His remit includes leading the diversification of their renewable energy portfolio to include electrolysers at strategic distributed locations across the country. Adam is looking forward to working with the HEA to help grow the market by working with policymakers and industry professionals to provide the right conditions for market growth. BSR have a wealth of experience in the development, construction, operation and asset management of solar and battery storage projects which he hopes will provide members with useful insight as part of a number of Steering Groups. Adam holds a Bachelors in Mechanical Engineering and a Masters in Environmental Consultancy.

Jon Duffy

Member of the HEA’s Executive Team

Jon was appointed as CEO at Clean Power Hydrogen Group Ltd in 2020 and tasked with taking the company from a start-up green technology business up to full commercialisation and beyond. Jon instigated and led the company through an IPO in just 9-months, culminating in its admission to the London Stock Exchange’s Alternative Investment Market (AIM) on February 16, 2022. With a background that includes agriculture, food, and drink, Jon was the Chairman of Abbott & Co., a well-established and successful engineering company and is currently a Non-Executive Director at UniBio a biotechnology company with core competencies in fermentation technologies.

He has worked to improve the performance of SME’s, multi-national and FTSE 100 companies.

Tom Chicken

Member of the HEA’s Executive Team

Tom graduated with a Computer Science degree from Southampton University, and entered the Fuel Cell sector in 2005, initially to develop control software for Fuel Cell Systems. From there he gained knowledge in the whole system and has since been responsible for the design and implementation of numerous fuel cell projects ranging from small DMFCs to large MW systems.  Tom was an early leader in the hydrogen sector, designing and developing the UK’s first mobile hydrogen refuelling system,  HyTruck, in 2016.  He has continued to lead the development of FCSL’s range of hydrogen refuellers, including HyQube and HyFlow.  Following a significant investment by Hydrasun in 2022, Tom has taken on the role of CEO for FCSL and is heading up a very exciting stage of rapid growth for the company.

Mícheál O’Broin

Member of the HEA’s Executive Team

Mícheál is Head of UK Hydrogen Development at Statkraft and responsible for growing and developing Statkraft’s green hydrogen portfolio across the UK. He has more than 13 years of renewable project management expertise, developing onshore wind, solar, grid services and new technology projects in Ireland and the UK, with experience across all stages of development from inception up to construction. Mícheál is a Chartered Engineer, joining Statkraft in 2019 from Aivolution Energy.

Manish Patel

Member of the HEA’s Executive Team

Manish is Air Products’ UK Hydrogen for Mobility Director. With more than 17 years’ experience at Air Products, Manish is responsible for setting the UK’s hydrogen for mobility strategy and leading infrastructure investment.
Manish joined Air Products in the U.K. in 2005 as a financial analyst for the Tonnage Gases business before gaining experience across the company’s key businesses.

Before joining Air Products, Manish worked for multinational companies like Fidelity Investments and Rohm Haas in London. His financial background as a Chartered Management Accountant has equipped him with a wealth of financial and commercial expertise to lead Air Products’ Hydrogen for Mobility business.

Prior to his current role, Manish was the Financial Director of Air Products’ UK business.

Keith Croysdale

Member of the HEA’s Executive Team

Keith is an experienced Mechanical Engineer, graduating from Leicester Polytechnic, working as Business Development Manager at Luxfer Gas Cylinders in Nottingham. His particular interest is centred on hydrogen gas storage for fuel systems in vehicles and vessels, latterly he has developed some expertise in bulk gas transportation whilst working with the key players in green hydrogen production in the UK and have acquainted himself with the very different needs of distributing hydrogen as a fuel against hydrogen as a technical gas. His role allows him to travel extensively in Europe and US, bringing this knowledge to the Executive team as well as his UK based experiences. He is passionate about promoting green energy and he is currently benefitting from his long-established personal investment in solar power and electric vehicles. He is an active member of the HEA’s Green Hydrogen working group.

Matthias Wellers

Matthias Wellers

Member of the HEA’s Executive Team

Matthias is the Managing Director of AVL Powertrain UK Ltd, assuming the position in 2006. During his time at AVL, he has grown the business from a localised team to a national company of over 200 staff across three locations. With his team of engineers AVL provides concepts, solutions, and methodologies for a greener, safer and better world of mobility.
He is an elected member of the UK Automotive Council Technology Group. Since 2016 he has been a visiting Professor at Loughborough University and an advisory board member of the Digital Engineering and Test Centre in London. Alongside his work in the UK, Tianjin University China State Key Laboratory of Engines honoured Matthias Wellers as a Professor Honoris Causa in 2013.
Matthias is a chartered engineer and Fellow of the Institute of Mechanical Engineers. In 1998 he received the Ph.D. degree from the Institute of Automatic Control, RWTH Aachen. He studied Mechanical Engineering at the RWTH Aachen as well as at the Dartmouth College in USA and the Ruhr University in Bochum, Germany.

Lee Juby

Lee is currently commercial consultant for NanoSUN Ltd. Industry insiders often talk about Hydrogen’s Chicken and Egg problem: Vehicle manufacturers cannot sell hydrogen vehicles without a refuelling infrastructure; Infrastructure & fuel network providers cannot recoup their investment if there are not enough vehicles using hydrogen. The result is Gridlock! Our approach has been to redefine the Chicken and Egg problem as simply “Refuelling Infrastructure is too expensive”. Now that’s an engineering problem we can fix!
Prior to NanoSUN, Lee spent eight years at UK Fuel Cell manufacturer Intelligent Energy, completing his time there as Chief Sales Officer. Leading the global commercial team and launching Intelligent Energy’s low carbon hydrogen products in to three market sectors: automotive, power generation and aviation. Lee’s involvement with the hydrogen industry started back in 1995 when among other projects he supported the field trials of SOFC CHP.