De Courcy Alexander

De Courcy Alexander (DCA) works with business professionals to make them more productive and successful. By enabling them to overcome barriers and release the potential in their organisation, and across the supply chain, to create economic, social and environmental wealth. DCA works with a diverse range of business types and sizes that all have a common attributes which include; a desire to “do the right thing” and make a real, lasting, and positive difference, innovative, and collaborative. DCA specialises in energy, circular economy/closed loop, and low carbon transport.

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Simon Graham

Lee Juby

Lee is currently CEO of Fuel Cell Systems Ltd (FCSL). Industry insiders often talk about Hydrogen’s Chicken and Egg problem: Vehicle manufacturers cannot sell hydrogen vehicles without a refuelling infrastructure; Infrastructure & fuel network providers cannot recoup their investment if there are not enough vehicles using hydrogen. The result is Gridlock! Our approach has been to redefine the Chicken and Egg problem as simply “Refuelling Infrastructure is too expensive”. Now that’s an engineering problem we can fix!


Prior to FCSL, Lee spent eight years at UK Fuel Cell manufacturer Intelligent Energy, completing his time there as Chief Sales Officer. Leading the global commercial team and launching Intelligent Energy’s low carbon hydrogen products in to three market sectors: automotive, power generation and aviation. Lee’s involvement with the hydrogen industry started back in 1995 when among other projects he supported the field trials of SOFC CHP.