Hydrogen
Energy
Association

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Hydrogen
Energy
Association

Voice of UK Hydrogen Sector

We bring together representatives from the entire hydrogen value chain, collaborating in our goal to make the UK the best place for hydrogen.

The HEA uses the collective voices of our membership to advocate strongly for a positive social, political and economic environment for the development of hydrogen and its applications in the UK.

We develop channels of communication and forms links between members and with Government, the wider private sector, the European Union, other industry associations and other international organisations to facilitate the promotion of our members and the industry worldwide.

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Our Team

Emma Guthrie

CEO

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Amanda Lyne

Chair 

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Olivia Nono

Stakeholder Relations Lead

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Jennifer Black

Lead Policy Analyst 

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Matilda Horsfield

Administrative Assistant 

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Ellen Widdup

Director of Communications

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Clare O'Keefe

Head of Content 

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Kayley Flatt

Senior Account Executive

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Qamar Khan

Executive Team Member

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Mícheál O’Broin

Executive Team Member

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Ross Fairley

Executive Team Member

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Paul Wann

Executive Team Member

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Manish Patel

Executive Team Member

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Stephen Noble

Executive Team Member

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Steven Bolleurs

Executive Team Member

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Keith Croysdale

Executive Team Member

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Lee Juby

Executive Team Member

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Frank Ashton

Executive Team Member

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Our Vision & Mission

  • To support the UK to become number one for hydrogen in the world.
  • To be the number one choice for government to engage with the hydrogen sector.
  • To be the number one choice for businesses looking to work in – or engage with – the wider hydrogen economy.
  • To represent the entire hydrogen value chain to facilitate deployments from conception to completion.

Our Values

The HEA operates by the following guiding principles:

Integrity & Inclusivity

Expertise & Experience

Ambition & Approachability

Our Affiliations

We are a member of:

Global Hydrogen Industrial Associations Alliance

Hydrogen Europe

We have MOUs with:

Australian Hydrogen Council

Canadian Hydrogen and Fuel Cell Association

Hydrogen and Fuel Cell Association of Singapore

We have a strategic cooperation agreement with

China Z-Park Hydrogen and Fuel Cell Industry Alliance (ZHFCA)

Hydrogen
Energy
Association

Formerly UK Hydrogen and Fuel Cell Association.

We are the voice of UK hydrogen sector, bringing together representatives from the entire value chain to make the UK the best place for hydrogen.

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Emma Guthrie

CEO of the HEA

Dr Emma Guthrie is the new CEO of the Hydrogen Energy Association (HEA), taking over from Celia Greaves, who successfully led the organisation for over 15 years.

With over 110 members, the Hydrogen Energy Association is the voice of UK hydrogen sector, dedicated to supporting stakeholders across the entire value chain. The HEA is a leader in advocating for hydrogen to deliver clean growth, energy resilience and net zero.

Dr Guthrie is a distinguished leader in the hydrogen sector, with extensive experience in advancing hydrogen technologies and infrastructure.

Her career includes 15 years at Air Products where she held a range of positions, including UK Business Development Manager for Hydrogen Energy Systems. In this role she spearheaded the deployment of hydrogen fuel cell vehicles and infrastructure in cities including London and Copenhagen, through the coordination of multi-stakeholder demonstration projects. Emma also spent nine years at speciality chemical distributor IMCD Group in a variety of commercial roles.

Amanda Lyne

Chair of the HEA

Amanda has nearly 20 years’ experience in the hydrogen industry, having previously founded fuel cell company ACAL Energy and through her consultancy business Burgundy Gold Ltd, is a specialist in the commercialisation of clean tech. She founded ULEMCo in 2014 to commercialise globally unique UK capability in hydrogen technology to convert commercial vehicles (from LGV to HGV and specialist utility vehicles like refuse trucks, gritter and sweepers) to run on hydrogen, either using the company’s technology for hydrogen dual fuel or applying their know-how and experience to developing zero emission engine vehicles and hydrogen fuel cell integration. She is also currently a Chair of the HEA, and is a member of the Liverpool City Region’s Clean Growth board. 

There’s nearly 500,000 heavy duty trucks on the road in the UK; all of them need to be decarbonised by 2050! Battery electric technology is just not practical for most of these vehicles, whereas hydrogen with its fast refuelling and better energy density is by far a better option; this accepted then we need the refuelling infrastructure for hydrogen dual fuel, now, and other h2 technologies as they are available at scale in the next five to seven years. Using a significant proportion of the 10GW of green hydrogen in the H2 strategy to kick-start this transition is a “no-brainer” and if policy could be targeted to create a positive incentive for fleetwide conversion, then we would enable 15-20,000 to get on their road to zero before 2030 and start saving many thousands of tonnes of CO2, now.

Olivia Nono

Stakeholder Relations Lead 

Olivia Nono is our Stakeholder Relations Lead in charge of membership engagement  &  partnerships with key sector growth stakeholders including Hydrogen-use trade associations. the Hydrogen Skills Alliance, the Hydrogen Innovation Initiative and  Government Officials in the UK and overseas.  She has worked in a range of start-ups across the Net Zero value chain, including a smart mobility tech start-up and a sustainable development goals skills accelerator. Due to the agile nature of  the start-ups that she has worked in, Olivia has gained a versatile profile working in comms, partnership event and project management, comms and customer success.  Olivia is a Politics and Spanish graduate from the University of Bristol.

Ellen Widdup

Director of Communications at the HEA

Ellen was a national newspaper journalist for more than a decade, working as a reporter and news editor for the Evening Standard and The Daily Mail, she then wrote regularly for The Telegraph, The Times, The Sun, The Express, The Mirror and The Guardian and penned an award-winning column for the East Anglian Daily Times for more than five years.

As MD of PR company Satsuma, her expertise lies in brand positioning statements, tone of voice and style guideline documents and internal communications strategies, as well as developing and leading award-winning PR, marketing and social media campaigns.

Clare O’Keefe

Head of Content at the HEA

Clare’s background is in regional journalism, and then media relations, where she built relationships with a wide range of journalists, led media training and managed crisis communications.

As Head of Content at Satsuma, her expertise lies in understanding complex issues and making them relatable to a wider audience, telling the stories behind the facts and figures. Her work with the HEA involves delivering engaging content across all communications channels and managing standards and best practice to ensure consistent quality and tone of voice.

Qamar Khan

Business Development Manager

Qamar plays a key role at Clean Power Hydrogen (CPH2), working alongside the management team to identify new project opportunities and promote CPH2’ s cutting-edge electrolyser.

Holding a Master’s degree in Control Systems Engineering, Qamar began his career in 2004 as a graduate engineer at FG Wilson (a Caterpillar company) in Belfast. Over the past 20+ years, Qamar has developed a blend of technical and commercial expertise across the power generation, fluid systems, and materials handling sectors.

Qamar actively engages with UK government bodies such as the Department for Energy Security and Net Zero (DESNZ), Innovate UK, and the Department for International Trade, helping to shape policy and drive international hydrogen adoption. Qamar also collaborates with peers across the hydrogen sector through industry associations and working groups, contributing to the development of the UK’s national hydrogen strategy and broader energy security goals.

Mícheál O’Broin

Member of the HEA’s Executive Team

Mícheál is Head of UK Hydrogen Development at Statkraft and responsible for growing and developing Statkraft’s green hydrogen portfolio across the UK. He has more than 13 years of renewable project management expertise, developing onshore wind, solar, grid services and new technology projects in Ireland and the UK, with experience across all stages of development from inception up to construction. Mícheál is a Chartered Engineer, joining Statkraft in 2019 from Aivolution Energy.

Ross Fairley

Deputy Chair of the HEA

Ross is Head of Burges Salmon’s Renewable Energy Team and has been working on energy projects for more than 30 years, across all types of renewable energy technologies. Ross specialises in the areas of law surrounding energy projects including environmental permitting, commercial contracts and regulatory enforcement, having had a keen interest in hydrogen for a number of years.  He has the good fortune to have worked on – and be working on – some of the most exciting new projects coming forward and is keen for the industry to flourish to help meet the UK’s Net Zero target.  

Within the firm, Ross chairs their Net Zero Services for clients.

Paul Wann

Member of the HEA’s Executive Team

Paul heads Emerson’s sustainability and decarbonisation initiatives in UK and Ireland. With more than 35 years’ experience in process automation and manufacturing industries throughout Europe and Asia, Paul has previously led the Emerson Project Pursuit team across traditional industries and within the renewables and sustainability space. Paul is also a STEM ambassador who promotes the subjects of Science, Technology, Engineering and Maths to young people in the local community. 

 

Manish Patel

Member of the HEA’s Executive Team

Manish is Air Products’ UK Hydrogen for Mobility Director. With more than 17 years’ experience at Air Products, Manish is responsible for setting the UK’s hydrogen for mobility strategy and leading infrastructure investment.
Manish joined Air Products in the U.K. in 2005 as a financial analyst for the Tonnage Gases business before gaining experience across the company’s key businesses.

Before joining Air Products, Manish worked for multinational companies like Fidelity Investments and Rohm Haas in London. His financial background as a Chartered Management Accountant has equipped him with a wealth of financial and commercial expertise to lead Air Products’ Hydrogen for Mobility business.

Prior to his current role, Manish was the Financial Director of Air Products’ UK business.

Steven Bolleurs

Member of the HEA’s Executive Team

Steven has been lucky enough to invest and support the growth of some really exciting ventures from pre-seed through to maturity. He has also contributed to the creation of the funds that became AP Ventures and Anglo American’s Decarbonisation Ventures. He now works with their partners and their portfolio to maximise their potential for success.

Fuel Cell Electric Vehicles: He has been getting creative to accelerate the adoption of FCEVs. Having invested in hydrogen since before it was cool to direct interventions to get vehicles on the road. FCEVs are not just for trucks!

Strategy: From consulting to working for Mark at IWG to the boards he sits on today, he has always looked to build strategies that get businesses closer to achieving their targets and, importantly, actually implementing them.

Keith Croysdale

Member of the HEA’s Executive Team

Keith is an experienced Mechanical Engineer, graduating from Leicester Polytechnic, working as Business Development Manager at Luxfer Gas Cylinders in Nottingham. His particular interest is centred on hydrogen gas storage for fuel systems in vehicles and vessels, latterly he has developed some expertise in bulk gas transportation whilst working with the key players in green hydrogen production in the UK and have acquainted himself with the very different needs of distributing hydrogen as a fuel against hydrogen as a technical gas. His role allows him to travel extensively in Europe and US, bringing this knowledge to the Executive team as well as his UK based experiences. He is passionate about promoting green energy and he is currently benefitting from his long-established personal investment in solar power and electric vehicles. He is an active member of the HEA’s Green Hydrogen working group.

Lee Juby

Lee is currently commercial consultant for NanoSUN Ltd. Industry insiders often talk about Hydrogen’s Chicken and Egg problem: Vehicle manufacturers cannot sell hydrogen vehicles without a refuelling infrastructure; Infrastructure & fuel network providers cannot recoup their investment if there are not enough vehicles using hydrogen. The result is Gridlock! Our approach has been to redefine the Chicken and Egg problem as simply “Refuelling Infrastructure is too expensive”. Now that’s an engineering problem we can fix!
Prior to NanoSUN, Lee spent eight years at UK Fuel Cell manufacturer Intelligent Energy, completing his time there as Chief Sales Officer. Leading the global commercial team and launching Intelligent Energy’s low carbon hydrogen products in to three market sectors: automotive, power generation and aviation. Lee’s involvement with the hydrogen industry started back in 1995 when among other projects he supported the field trials of SOFC CHP.

Frank Ashton

Hydrogen Business and Partnerships Development Manager for Sheffield-based, Chesterfield Special Cylinders (CSC).

Frank facilitates business development, partnerships and innovative projects for CSC which has designed, manufactured and re-certified Type 1 seamless steel cylinders for hydrogen gas storage for more than 80 years of its 125+ year history.  Hydrogen projects include Hydess (DESNZ-funded FEED study of local production, transportation and ultimate use of hydrogen at CSC’s facility) and HySaas, a feasibility assessment of a ‘storage as a service’ business model with Innovate UK funding.

Frank has over 30 years’ experience in strategy, project delivery and business development with the past 4 years being focused on hydrogen storage solutions.  He has a Metallurgy and Materials Science degree from the University of Cambridge, and worked for Cummins Turbo Technologies in Huddersfield and as a consultant for both KPMG and PricewaterhouseCoopers (Leeds, Manchester and London).