Spotlight on… Ceres

Working with some of the world’s largest engineering and technology companies, its asset-light, licensing model has so far seen it partner with Bosch, Doosan, Shell and Weichai to develop systems and products that address climate change for power generation, transportation, industry, data centres and everyday living. 

The UK is a science and technology powerhouse: as a nation it has invented some of the world’s best technology that is still deployed widely today. Ceres believes this can be true of hydrogen and fuel cell technologies – and through global partners it is seeking to achieve scale at pace to deliver clean energy for society and for the benefit of all.

Ceres has a proprietary solid oxide technology that is truly reversible. Running in one direction it can use multiple fuels to generate power highly efficiently when and where it is needed. Run in reverse, it generates green hydrogen at high efficiencies and low cost.

As it is manufactured using conventional materials and standard processes, it can be mass produced at an affordable price making widespread adoption a reality.

Ceres is listed on the AIM market of the London Stock Exchange (“LSE”) (AIM: CWR) and is classified by the LSE Green Economy Mark, which recognises listed companies that derive more than 50% of their activity from the green economy.

 

 

Ceres logo

Lee Juby

Lee is currently CEO of Fuel Cell Systems Ltd (FCSL). Industry insiders often talk about Hydrogen’s Chicken and Egg problem: Vehicle manufacturers cannot sell hydrogen vehicles without a refuelling infrastructure; Infrastructure & fuel network providers cannot recoup their investment if there are not enough vehicles using hydrogen. The result is Gridlock! Our approach has been to redefine the Chicken and Egg problem as simply “Refuelling Infrastructure is too expensive”. Now that’s an engineering problem we can fix!


Prior to FCSL, Lee spent eight years at UK Fuel Cell manufacturer Intelligent Energy, completing his time there as Chief Sales Officer. Leading the global commercial team and launching Intelligent Energy’s low carbon hydrogen products in to three market sectors: automotive, power generation and aviation. Lee’s involvement with the hydrogen industry started back in 1995 when among other projects he supported the field trials of SOFC CHP.