HEA/DBT Roundtable: Enhancing H2 Exports and International Trade

November 20, 2025
10:00

11:00
Event Type: Webinar
Location: Online
 The Department for Business and Trade’s Market Access Team are leading a cross-government effort to cut through regulatory red tape overseas, working with our global network of embassies and specialists to remove existing market access barriers, foster robust regulatory environments and encourage the adoption of international standards.

One of their most important tools for achieving this is the Ricardo Fund. Recently launched in the UK’s Trade Strategy, it provides capacity for UK regulators and expert bodies across key sectors identified in the Industrial Strategy to tackle regulatory barriers around the world to maximise growth potential for businesses.

This member-exclusive webinar is an opportunity to share priority markets for exporting and the barriers faced when entering them. Member's insights will shape the work they're doing to streamline export process.

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Lee Juby

Lee is an independent hydrogen and clean energy consultant and founder of Verray Consulting. He has worked in hydrogen, fuel cells and clean energy for more than 30 years, with experience spanning technology development, commercialisation, hydrogen infrastructure and business leadership.

Most recently, Lee was CEO of Fuel Cell Systems Ltd, where he led the business across its fuel cell and hydrogen refuelling activities. Prior to this, he spent eight years with UK fuel cell manufacturer Intelligent Energy, completing his time there as Chief Sales Officer. He led the global commercial team and supported the commercialisation of hydrogen and fuel cell technologies across automotive, power generation and aviation markets.

Lee’s involvement with hydrogen dates back to 1995, including early work supporting field trials of solid oxide fuel cell combined heat and power systems. Since then, his career has combined engineering, commercial leadership and the practical deployment of emerging clean energy technologies.

Through Verray Consulting, Lee now works independently with organisations across the hydrogen value chain, providing technical, commercial and strategic support.