The Hydrogen Planning Forum

The Hydrogen Planning Forum is a five-part webinar series to create proactive dialogue between planners and the hydrogen sector, running bi-weekly from April 2026 to June 2026. The aim of this stakeholder engagement is to streamline the planning process and accelerate the delivery of hydrogen projects. 

To explore and sign-up to the following webinar topics, click here.

The Hydrogen Planning Forum Hydrogen 101 for planners

Lee Juby

Lee is currently CEO of Fuel Cell Systems Ltd (FCSL). Industry insiders often talk about Hydrogen’s Chicken and Egg problem: Vehicle manufacturers cannot sell hydrogen vehicles without a refuelling infrastructure; Infrastructure & fuel network providers cannot recoup their investment if there are not enough vehicles using hydrogen. The result is Gridlock! Our approach has been to redefine the Chicken and Egg problem as simply “Refuelling Infrastructure is too expensive”. Now that’s an engineering problem we can fix!


Prior to FCSL, Lee spent eight years at UK Fuel Cell manufacturer Intelligent Energy, completing his time there as Chief Sales Officer. Leading the global commercial team and launching Intelligent Energy’s low carbon hydrogen products in to three market sectors: automotive, power generation and aviation. Lee’s involvement with the hydrogen industry started back in 1995 when among other projects he supported the field trials of SOFC CHP.