Hydrogen trade association welcomes market intervention to support the deployment of Hydrogen to Power

The country’s leading hydrogen trade association has welcomed commitments to build a Hydrogen to Power (H2P) Business Model to de-risk investment in hydrogen projects.

Celia Greaves, CEO of The Hydrogen Energy Association spoke after the release of the Hydrogen to Power: Market Intervention Consultation Response today which saw the government make the pledge in order to deliver on the Prime Minister’s clean energy superpower mission.

She said: “This is a welcome step in unlocking the immense potential of hydrogen as a cornerstone of Britain’s clean energy future.

“Hydrogen to Power offers a unique solution to some of the most pressing challenges in the energy transition. Its ability to deliver low-carbon, dispatchable power Is not only a critical enabler for integrating renewables into a balanced, secure, and reliable energy system, but also provides a path for replacing unabated gas.

“The strategic vision outlined, combined with the planned introduction of a business model, is precisely the kind of forward-thinking policy needed to address the barriers identified in the consultation: investment uncertainty and the nascent state of enabling hydrogen infrastructure. Enabling H2P participation into the Capacity Market (CM) Is a valuable additional measure.”

The response followed consultation with industry and will see a business model based on a Dispatchable Power Agreement mechanism to support the deployment of H2P and will publish a market engagement document in Spring 2025 outlining further detail on the proposed design.

In addition, the government is set to establish the H2P Expert Working Group.

Celia said: “As we move towards Spring 2025 and beyond, the Hydrogen Energy Association looks forward to engaging with government and industry stakeholders to shape a business model that balances innovation, risk-sharing, and efficiency.

“This effort will be pivotal in enabling hydrogen to realise its potential as a transformative energy vector, supporting a cleaner, more sustainable, and more secure energy system for the UK.”

Lee Juby

Lee is currently CEO of Fuel Cell Systems Ltd (FCSL). Industry insiders often talk about Hydrogen’s Chicken and Egg problem: Vehicle manufacturers cannot sell hydrogen vehicles without a refuelling infrastructure; Infrastructure & fuel network providers cannot recoup their investment if there are not enough vehicles using hydrogen. The result is Gridlock! Our approach has been to redefine the Chicken and Egg problem as simply “Refuelling Infrastructure is too expensive”. Now that’s an engineering problem we can fix!


Prior to FCSL, Lee spent eight years at UK Fuel Cell manufacturer Intelligent Energy, completing his time there as Chief Sales Officer. Leading the global commercial team and launching Intelligent Energy’s low carbon hydrogen products in to three market sectors: automotive, power generation and aviation. Lee’s involvement with the hydrogen industry started back in 1995 when among other projects he supported the field trials of SOFC CHP.