Hydrogen trade association welcomes market intervention to support the deployment of Hydrogen to Power

The country’s leading hydrogen trade association has welcomed commitments to build a Hydrogen to Power (H2P) Business Model to de-risk investment in hydrogen projects.

Celia Greaves, CEO of The Hydrogen Energy Association spoke after the release of the Hydrogen to Power: Market Intervention Consultation Response today which saw the government make the pledge in order to deliver on the Prime Minister’s clean energy superpower mission.

She said: “This is a welcome step in unlocking the immense potential of hydrogen as a cornerstone of Britain’s clean energy future.

“Hydrogen to Power offers a unique solution to some of the most pressing challenges in the energy transition. Its ability to deliver low-carbon, dispatchable power Is not only a critical enabler for integrating renewables into a balanced, secure, and reliable energy system, but also provides a path for replacing unabated gas.

“The strategic vision outlined, combined with the planned introduction of a business model, is precisely the kind of forward-thinking policy needed to address the barriers identified in the consultation: investment uncertainty and the nascent state of enabling hydrogen infrastructure. Enabling H2P participation into the Capacity Market (CM) Is a valuable additional measure.”

The response followed consultation with industry and will see a business model based on a Dispatchable Power Agreement mechanism to support the deployment of H2P and will publish a market engagement document in Spring 2025 outlining further detail on the proposed design.

In addition, the government is set to establish the H2P Expert Working Group.

Celia said: “As we move towards Spring 2025 and beyond, the Hydrogen Energy Association looks forward to engaging with government and industry stakeholders to shape a business model that balances innovation, risk-sharing, and efficiency.

“This effort will be pivotal in enabling hydrogen to realise its potential as a transformative energy vector, supporting a cleaner, more sustainable, and more secure energy system for the UK.”

Lee Juby

Lee is an independent hydrogen and clean energy consultant and founder of Verray Consulting. He has worked in hydrogen, fuel cells and clean energy for more than 30 years, with experience spanning technology development, commercialisation, hydrogen infrastructure and business leadership.

Most recently, Lee was CEO of Fuel Cell Systems Ltd, where he led the business across its fuel cell and hydrogen refuelling activities. Prior to this, he spent eight years with UK fuel cell manufacturer Intelligent Energy, completing his time there as Chief Sales Officer. He led the global commercial team and supported the commercialisation of hydrogen and fuel cell technologies across automotive, power generation and aviation markets.

Lee’s involvement with hydrogen dates back to 1995, including early work supporting field trials of solid oxide fuel cell combined heat and power systems. Since then, his career has combined engineering, commercial leadership and the practical deployment of emerging clean energy technologies.

Through Verray Consulting, Lee now works independently with organisations across the hydrogen value chain, providing technical, commercial and strategic support.