Hyper Motive

Hypermotive deliver of complex systems engineering, electrical/electronic hardware and software design and manufacturing to enable low and zero carbon technologies to be integrated onto on and off-road vehicles, marine, rail and aerospace applications. ​ * Powertrain electrical systems integration * Design and integration of hydrogen fuel cell systems * Powertrain modelling and simulation * Electronics, electrical, mechanical and software design * Electrical systems manufacturing

Contact information

Jonathan Brown

Lee Juby

Lee is currently CEO of Fuel Cell Systems Ltd (FCSL). Industry insiders often talk about Hydrogen’s Chicken and Egg problem: Vehicle manufacturers cannot sell hydrogen vehicles without a refuelling infrastructure; Infrastructure & fuel network providers cannot recoup their investment if there are not enough vehicles using hydrogen. The result is Gridlock! Our approach has been to redefine the Chicken and Egg problem as simply “Refuelling Infrastructure is too expensive”. Now that’s an engineering problem we can fix!


Prior to FCSL, Lee spent eight years at UK Fuel Cell manufacturer Intelligent Energy, completing his time there as Chief Sales Officer. Leading the global commercial team and launching Intelligent Energy’s low carbon hydrogen products in to three market sectors: automotive, power generation and aviation. Lee’s involvement with the hydrogen industry started back in 1995 when among other projects he supported the field trials of SOFC CHP.